AI search, explained
Practical guides to getting found, understood and recommended by the AI tools your customers ask.
6 guides · 8 explainers · 2 case studies
Case study: FreeLivePoll and the name AI couldn't match
A live polling site scored 90 for AI readiness but wasn't named in any Claude answer. Its own markup called it by a different name. What the scan found.
Read the guideCase study: TypeFire scored 95, and Claude named 6 other apps
A Mac app with a near-perfect AI readiness score was left out of every Claude answer in its category. What the scan found, and why a clean site isn't enough.
Read moreWordPress robots.txt: find it, edit it, and set AI crawler rules
WordPress makes a robots.txt with no file to find. Where it lives, how to edit it with Yoast, Rank Math, AIOSEO or a real file, and what to add for AI search.
Read moreGEO vs SEO vs AEO: what's the difference, and which do you need?
SEO gets you ranked, AEO gets you quoted, GEO gets you named by ChatGPT and other AI tools. How the three differ, where they overlap, and where to start.
Read moreAI search audit checklist: 20 checks for your website
A plain checklist for AI search: crawler access, pages AI can read, facts it can quote, and trust signals. What each check means and how to fix it.
Read moreWhy ChatGPT, Gemini and Perplexity disagree about you
One AI tool recommends you, another leaves you out. The four usual causes, how to tell which one applies, and what to fix first.
Read moreDoes llms.txt help AI search? An honest answer
What llms.txt is, what AI crawlers actually do with it, why Google says it doesn't use it, and the work that gets you cited by AI instead.
Read moreHow to show up in Perplexity answers
Perplexity searches the web for every answer and links its sources. What it needs from your site to cite you, and how to check each part.
Read moreHow to get your business recommended by Gemini
Gemini draws on Google's index and its own training. What it needs from your site, what Google-Extended changes, and how to check what it says about you.
Read moreHow to appear in Google AI Overviews
Google says AI Overviews need no special markup or files. What actually decides whether your page is used, and the settings that quietly keep you out.
Read moreHow Claude finds your website, and how to let it
Claude uses three crawlers: one for training, one for search and one for user requests. What each does, which to allow, and how to check yours.
Read moreHow to check what ChatGPT says about your business
Three ways to see what ChatGPT tells customers about you: ask it yourself, ask it the right way, or have it checked weekly. What to look for in the answer.
Read moreWhy ChatGPT doesn't recommend your business
The common reasons ChatGPT names your competitors instead of you, and how to check each one on your own site.
Read moreIs your website empty to AI crawlers?
Most AI crawlers don't run JavaScript, so ChatGPT, Claude and Perplexity may see a blank page. How to tell, and what to do about it.
Read moreGPTBot vs OAI-SearchBot: which AI crawlers to allow
Blocking GPTBot keeps you out of OpenAI's training; blocking OAI-SearchBot keeps you out of ChatGPT's answers. Every AI crawler, explained.
Read moreWhat is GEO? Generative engine optimization, explained
GEO is getting ChatGPT, Perplexity and Google's AI Overviews to find, understand and recommend your business. What it covers and where to start.
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