Your customers are already asking ChatGPT about businesses like yours. Here is how to see what it tells them, and what to look for in the answer.
1. Ask it the way a customer would
Don’t ask “what is [your business]”. Customers rarely do. Ask what they ask: “best family dentist in Austin”, “affordable project management tool for small teams”, “where to buy specialty coffee beans online”. Then note three things:
- Are you named? Mentioned at all, or left out.
- Are you recommended? Listed as an option, and in what position.
- Who is named instead? These are the competitors AI is sending your customers to.
Ask a second time in different words. Answers vary, and one answer is a sample, not a verdict.
2. Compare memory with search
ChatGPT can answer from what it learned in training or by searching the web. The two often disagree. If it finds you when it searches but not from memory, the web knows you but the model doesn’t yet. If neither finds you, start with your own site: can its crawlers read it, and does your homepage say plainly what you do and where?
3. Check what it says about you
Ask ChatGPT to describe your business, then check every claim against your site. AI tools sometimes state a wrong city, an old price or a service you stopped offering. Each wrong fact usually traces back to something on your site, or to something missing from it.
4. Do it every week
Answers change as models update and as other sites write about you. One check tells you where you stand today. Weekly checks tell you whether your fixes are working.
The faster way
The free tool Does ChatGPT recommend you? asks ChatGPT about your category and shows who it names. A free account goes further: it asks ChatGPT, Gemini, Claude, Perplexity and Google’s AI the questions your customers ask, compares memory with live search, and checks every claim against your site. Paid plans repeat it every week.