Sample SEO reportAn example of the full report for a made-up coffee roaster: the SEO audit, AI crawler access, what ChatGPT says, and the fixes in order. Get yours free
Whether AI tools can reach, read and trust your site, from 0 to 100. It isn't what they say about you; that's AI visibility.
Sample business, real format. Paid reports ask every question two ways, with all four AI tools searching the web.
Ridgeline Coffee leads most local lists. Fernway Roasters roasts small batches twice a week on NE Alberta Street and ships fresh beans every two weeks. Copper Kettle Roasters and Northbank Coffee Co. round out the usual recommendations.
Sources: ridgelinecoffee.comfernwayroasters.com
| Customer question | ChatGPT | Gemini | Claude | Perplexity | Google AI |
|---|---|---|---|---|---|
| Best coffee roasters in Portland, OR | |||||
| Coffee bean subscription with fresh roasting | |||||
| Where to buy Ethiopian single-origin beans in Portland |
Recommends youMentions youLeaves you out
Share of all answers that name each business.
Then we checked every reason against the site, so you only fix what's really missing.
Each tool's description of the business, checked line by line against the site.
Fernway Roasters, founded in 2019 on NE Alberta Street, roasts coffee from Kenya and Ethiopia and offers a monthly bean subscription.
Fernway Roasters roasts small batches twice a week on NE Alberta Street in Portland and ships fresh beans every two weeks.
I don't have reliable information about a coffee roaster called Fernway Roasters in Portland.
When a tool doesn't know you, the fixes that help most are clear facts on your site and mentions on other sites.
How Google sees your site, from 6 areas and Google's own test. Free, every scan.
Visitors wait for your page to appear. Under 2.5 s is good.
Buttons and links feel instant.
Nothing jumps around while it loads.
Measured by Google's speed test on a mid-range phone.
Each area scored out of 100. Weakest first.
ChatGPT search, Claude and Perplexity send these crawlers to read pages before they answer. When they are blocked, the engines cannot quote, cite or recommend you, and they fall back on whatever other sites say about you.
Check robots.txt blocks an AI search crawler (OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User)
How to verify Rerun this check. The crawlers should show as allowed, and the AI crawler checker should list them in green.
Visitors and crawlers hit a dead end. Links to these pages waste the trust other pages pass along, and AI engines may cite a dead page.
Check Pages return 4xx
How to verify Rerun the scan; the pages should return status 200 or redirect.
Broken links frustrate visitors, waste crawler visits and make a site look neglected to people and to engines judging quality.
https://fernway-roasters.pages.dev/ links to https://fernway-roasters.pages.dev/catering (404)
Check Broken internal links
How to verify Rerun the scan.
Structured data (schema.org JSON-LD) states facts about your business in a form machines read without guessing: name, address, products, prices, reviews. AI engines and Google rely on it to describe you correctly.
Check No structured data anywhere on the site
How to verify Run the schema checker on your homepage.
This markup is how search and AI engines confirm who you are: your official name, logo, location and profiles. Without it they piece you together from other sites, which is where wrong answers come from.
Check No Organization or LocalBusiness on the homepage (how AI identifies who you are)
How to verify Run the schema checker on your homepage.
Thin pages give engines and AI little to understand or quote, so they rarely rank or get cited.
57 words on https://fernway-roasters.pages.dev/cafe
Check Too little text content
How to verify Rerun the scan.
Alt text describes an image for screen readers and lets search and AI understand it. Missing alt text is also an accessibility failure.
6 images without alt
Check Images without alt
How to verify Rerun the scan.
Largest Contentful Paint is one of Google's Core Web Vitals. Slow pages rank lower, and people leave before they see your offer.
Check Largest Contentful Paint, real users if available, else lab
How to verify Rerun PageSpeed after the change; aim for under 2.5 seconds.
"How much does it cost" is one of the most common questions people ask AI. Without prices on your site, engines quote guesses or competitors.
Check Pricing not stated on the site (AI cannot answer "how much")
How to verify Rerun the scan.
A thin description gives people little reason to click.
Check Meta description too short
How to verify Rerun the scan.
Open Graph tags control the title, description and image when your link is shared in chat apps, social posts and AI tools that preview links.
Missing og:image
Check Missing Open Graph title, description or image
How to verify Paste a page's address into a link preview tool or a chat app.
Duplicate descriptions make different pages look the same in results.
Check Duplicate meta descriptions
How to verify Rerun the scan.
Without them, the browser cannot reserve space, so the layout jumps as images load.
Check Images without width and height
How to verify Rerun the scan.
A short title wastes your best chance to tell people and AI what the page covers, and often repeats only your brand name.
Check Title too short
How to verify View source, or rerun the scan.
Without caching, returning visitors download the same files again.
Check Static assets without cache headers
How to verify Rerun the scan.
HSTS tells browsers to always use https for your site, closing a gap attackers can use. It is a quality signal, not a ranking factor.
Check Missing HSTS
How to verify Check the response headers in your browser's network panel.
Without it, X falls back to Open Graph tags, which is usually fine. Adding twitter:card makes the large image preview explicit.
Check Missing Twitter card
How to verify View source.
This is a choice, not a fault. Blocking training crawlers such as GPTBot or Google-Extended does not hide you from AI search answers, which use separate crawlers. Keep the block if you do not want your content used for training.
Check robots.txt blocks an AI training crawler (GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot, Meta-ExternalAgent); shown as a choice, not a fault
How to verify Load yoursite.com/robots.txt and confirm the rules match your choice.
llms.txt is a proposed index of your key pages for language models. Today the major engines rarely read it and Google has said it does not use it, so the impact is low. It is cheap to add and harmless.
Check llms.txt present or absent, and valid if present; framed honestly (low impact today)
How to verify Run the llms.txt validator on your site.
A CSP limits which scripts can run, protecting visitors if something gets injected. It is good practice, not a ranking factor.
Check Missing Content Security Policy
How to verify Check the response headers.
Fernway Roasters
Fernway Roasters Coffee Subscriptions Our cafe Journal About Coffee for slow mornings We started roasting in a garage off Alberta Street in 2017 because we wanted coffee that tasted like where it came from. Today we roast twice a week in small batches on a 15-kilo Diedrich, and we still taste every batch before it leaves the building. Our beans come from farms we know by name in Colombia, Ethiopia, Guatemala and Peru. We pay well above the market price and publish what we pay, because good coffee starts with farmers who can afford to keep growing it. Stop by the cafe for an espresso, pick up a bag to brew at home, or let us ship fresh beans to your door every two weeks. This week on the roaster El Paraiso, Colombia Guji, Ethiopia House Espresso Catering and events About Wholesale Privacy Instagram Fernway Roasters, 2814 NE Alberta St, Portland, OR 97211. (503) 555-0142
ChatGPT, Gemini, Claude, Perplexity and Google's AI on fernwayroasters.com, checked against your site.
We ask each tool why, then fact-check every reason against your pages.
Where you rank for 5 keywords and whether Google's AI cites you.