AI Search Analyzer
AI visibility tools, compared

The best AI visibility tools in 2026.

We compared 8 AI visibility tools on what they cost, which AI engines they cover, and whether they help you fix what they find. Every price was read on each tool's own page on October 19, 2026.

Free, no sign-upAbout 30 secondsSee a sample report

Updated October 19, 2026

Answers checked fromChatGPTPerplexityGeminiClaudeGoogle AI Overviews
The short answer

Our picks, by who you are

For most small businesses, marketers and agencies, AI Search Analyzer is the best AI visibility tool: it covers ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews on every plan, audits your site with 157 checks and writes the fix for each problem, from free to $9 a month. Enterprise teams that need custom volume should look at Profound.

  • Best for small businesses and agenciesAI Search Analyzer
  • Best for enterprise teamsProfound
  • Best for prompt tracking with CopilotOtterly.AI
  • Best free one-time snapshotHubSpot AI Search Grader
Side by side

AI visibility tools compared

Price, AI engines, site audit, fixes and tracking. "Not described" means the tool's own page doesn't say.

ToolStarts atAI enginesSite auditFixesTracking
AI Search AnalyzerFree account; plans from $9 a monthChatGPT, Gemini, Claude, Perplexity and Google AI Overviews on every plan157 checks, built for AI crawlersStep by step for your platform, with a recheckWeekly, with alerts (paid plans)
ProfoundCustom enterprise pricing; a free Trial planMany on Enterprise, including ChatGPT, Perplexity, Gemini, Claude, Copilot and AI OverviewsNot described on its pricing pageNot described on its pricing pageYes
Otterly.AI$29 a month for 15 prompts (Lite); free trialChatGPT, AI Overviews, Perplexity, Copilot; Claude and Gemini as add-onsGEO audits includedNot described on its pricing pageYes
Peec AIStarter, Pro and Advanced plans, 50 to 350 prompts3 models you choose per plan; all models on EnterpriseNot described on its pricing pageNot described on its pricing pageYes
Scrunch$250 a month (Core, 125 prompts); 7-day free trialChatGPT, Perplexity, AI Overviews, Copilot; Claude and Gemini on Enterprise5 site audits a month on CoreAn AI-friendly version of your site (AXP) on EnterpriseYes
Semrush$139 a month for the SEO planAI search tracking included in its plansClassic site auditSite audit recommendationsYes, inside the suite
Ahrefs Brand RadarAdd-on to a paid Ahrefs plan; custom prompts from €47 a monthAI Overviews, AI Mode, Perplexity, Gemini, Copilot, ChatGPTNot part of Brand RadarNot part of Brand RadarMentions and citations
HubSpot AI Search GraderFree, one-time snapshotChatGPT, Perplexity, Gemini, from training dataNoNo technical fixesOne-time
The list

The 8 best AI visibility tools, reviewed

  1. 1

    AI Search Analyzer

    Best for: Small businesses, marketers and agencies who want to see the answers and fix them

    Asks ChatGPT, Gemini, Claude and Perplexity the questions your customers ask, checks Google's AI Overviews, and audits your site with 157 checks. When an AI tool leaves you out, it asks the tool why and tests each reason against your site, then gives you the fix.

    Free account; plans from $9 a monthCheck your site free
  2. 2

    Profound

    Best for: Enterprise teams that need many engines and custom volume

    Profound is an enterprise AI visibility platform with custom pricing and a free Trial plan. Its enterprise plan covers a wide range of engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews.

    Custom enterprise pricing; a free Trial planAI Search Analyzer vs ProfoundSource, checked October 19, 2026
  3. 3

    Otterly.AI

    Best for: Prompt tracking across ChatGPT, AI Overviews, Perplexity and Copilot

    Otterly.AI tracks how your brand appears in AI search, starting at $29 a month for 15 prompts on its Lite plan. It covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode as add-ons.

    $29 a month for 15 prompts (Lite); free trialAI Search Analyzer vs Otterly.AISource, checked October 19, 2026
  4. 4

    Peec AI

    Best for: SEO teams tracking 50 to 350 prompts on three chosen models

    Peec AI tracks brand visibility in AI search for SEO and marketing teams. Its pricing page lists Starter with 50 prompts, Pro with 150 and Advanced with 350; on each you choose 3 AI models, and Enterprise opens all models.

    Starter, Pro and Advanced plans, 50 to 350 promptsAI Search Analyzer vs Peec AISource, checked October 19, 2026
  5. 5

    Scrunch

    Best for: Marketing teams tracking many prompts across ChatGPT, Perplexity and Copilot

    Scrunch is an AI visibility platform for marketing teams. Its pricing page lists Core at $250 a month for 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with 5 site audits a month; Claude, Gemini and more models are on Enterprise.

    $250 a month (Core, 125 prompts); 7-day free trialAI Search Analyzer vs ScrunchSource, checked October 19, 2026
  6. 6

    Semrush

    Best for: Teams that want keyword research, backlinks and ads in one suite

    Semrush is a full marketing suite. Its pricing page lists AI search tracking and AI sentiment in the SEO plan, from $139 a month ($117.33 a month billed annually), with AI visibility features in higher tiers.

    $139 a month for the SEO planAI Search Analyzer vs SemrushSource, checked October 19, 2026
  7. 7

    Ahrefs Brand Radar

    Best for: Ahrefs customers who want AI mentions beside their SEO data

    Ahrefs Brand Radar tracks how often a brand is mentioned or cited in AI answers, and on YouTube, Reddit and TikTok. It is an add-on to a paid Ahrefs plan; its page lists custom prompts from €47 a month and an AI Visibility Index at €179 a month.

    Add-on to a paid Ahrefs plan; custom prompts from €47 a monthAI Search Analyzer vs Ahrefs Brand RadarSource, checked October 19, 2026
  8. 8

    HubSpot AI Search Grader

    Best for: A free, one-time look at how AI describes your brand

    HubSpot's AI Search Grader is a free, one-time snapshot of how ChatGPT, Perplexity and Gemini describe your brand from their training data. It measures brand perception; it does not audit your website or give technical fixes.

    Free, one-time snapshotAI Search Analyzer vs HubSpot AI Search GraderSource, checked October 19, 2026
Buyer's checklist

How to choose an AI visibility tool

Six questions that separate the tools, whatever you end up buying.

  • Which AI tools are includedClaude and Gemini are often add-ons or enterprise-only. Check the plan you'd actually buy.
  • Live search or memoryCustomers' apps search the web. A tool that only asks from memory misses half the picture.
  • Does it tell you what to fixA chart that drops is only useful if you know what to change on your site.
  • Does it audit your siteBlocked AI crawlers and pages that need JavaScript are the most common causes, and only an audit finds them.
  • Price per questionCompare what each question costs across every AI tool, not the headline price.
  • Alerts that mean somethingWeekly checks with alerts for real drops beat a daily chart nobody opens.

How we compared these tools

We make AI Search Analyzer, so we ranked it first for the people it's built for, and kept every other row to facts. Each competitor's price, AI engines and features were read on that tool's own pricing or product page on October 19, 2026, and each row links to its source. Where a page doesn't say whether a tool does something, we wrote "not described" rather than guess. We re-check every month; tell us at our contact page if something changed.

Questions

Can't find your answer? The help center covers every part of the report, or ask us directly.

Help centerContact us
What is the best AI visibility tool?

It depends on who you are. For small businesses, marketers and agencies, AI Search Analyzer covers ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews on every plan, audits your site and writes the fixes, from free to $9 a month. Enterprise teams that need custom volume often look at Profound.

What is an AI visibility tool?

A tool that shows whether AI assistants like ChatGPT, Gemini, Claude and Perplexity mention you, recommend you or name a competitor when people ask, usually tracked over time.

Are there free AI visibility tools?

Yes. AI Search Analyzer has a free account with no time limit: a deep site audit, 5 AI questions a month and your top fixes. HubSpot's AI Search Grader is a free one-time snapshot of how AI describes your brand.

How much does an AI visibility tracker cost?

AI Search Analyzer starts at $9 a month with all four AI tools searching the web weekly. On their own pricing pages, Otterly.AI's Lite plan is $29 a month for 15 prompts, Semrush's SEO plan is $139 a month, Scrunch's Core plan is $250 a month, and Profound quotes enterprise pricing after a demo.

Which AI visibility tools track Claude and Gemini?

AI Search Analyzer includes both on every plan. Otterly.AI sells them as add-ons, Scrunch includes them on Enterprise, and Peec AI has you choose 3 models per plan, according to their pricing pages.

Do I need one if I already use Semrush or Ahrefs?

Not for tracking alone: Semrush includes AI search tracking and Ahrefs sells Brand Radar as an add-on. What neither describes is an AI crawler audit with fixes for your site.

Try the top pick on your own site, free.

Free to start, no card. Plans from $9 a month.

Check my site freeSee pricing