AI visibility tools, compared
Prices, AI engines and features for the 11 tools people compare us with, read on each tool's own site. Pick one to see its alternatives, or a side-by-side comparison.
- H
HubSpot AI Search Grader
A free, one-time look at how AI describes your brand.
Free, one-time snapshot - H
HubSpot Website Grader
A free, quick grade of a page's speed, mobile layout and basic SEO.
Free - O
Otterly.AI
Prompt tracking across ChatGPT, AI Overviews, Perplexity and Copilot.
$29 a month for 15 prompts (Lite) - S
SEOptimer
A quick classic SEO audit with a white-label report.
See their pricing page - S
Semrush
Teams that want keyword research, backlinks and ads in one suite.
$139 a month for the SEO plan ($117.33 billed annually) - A
Ahrefs Brand Radar
Ahrefs customers who want AI mentions beside their SEO data.
Add-on to a paid Ahrefs plan (Lite or above): custom prompts from €47 a month, AI Visibility Index €179 a month - S
Scrunch
Marketing teams tracking many prompts across ChatGPT, Perplexity and Copilot.
$250 a month (Core), with a 7-day free trial - P
Peec AI
SEO teams tracking 50 to 350 prompts on three chosen models.
See their pricing page - P
Profound
Enterprise teams that need many engines and custom volume.
Custom enterprise pricing; a free Trial plan - S
Screaming Frog SEO Spider
SEO specialists crawling large sites who want raw data.
Free up to 500 URLs; $279 a year for unlimited crawling - A
Ahrefs Webmaster Tools
Site owners who want a free, deep Ahrefs audit of their own site.
Free
Try ours before you compare.
A free account runs a full audit, asks four AI tools about you and checks Google's AI Overviews. No card.