HubSpot AI Search Grader alternatives
Why people switch: It is a one-time snapshot from training data, with no website audit, no fixes and no tracking over time. AI Search Analyzer shows what ChatGPT, Gemini, Claude and Perplexity say today, checks every claim against your site, and gives you the fixes that change the answer.
At a glance
| Tool | Price | AI tools covered | Website audit | Fixes |
|---|---|---|---|---|
| AI Search Analyzer | Free account; plans from $9 a month; $19 one-time report | ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews | 157-check site audit built for AI crawlers | Step-by-step fixes for your platform, with a recheck |
| HubSpot AI Search Grader | Free, one-time snapshot | ChatGPT, Perplexity, Gemini | No | No technical fixes |
| Otterly.AI | $29 a month for 15 prompts (Lite) | ChatGPT, AI Overviews, Perplexity, Copilot; Claude and Gemini as add-ons | GEO audits included | Not described on the pricing page |
| Peec AI | Not described on the pricing page | Choose 3 models per plan; all models on Enterprise | Not described on the pricing page | Not described on the pricing page |
| Profound | Custom enterprise pricing; a free Trial plan | Many on Enterprise, including ChatGPT, Perplexity, Gemini, Claude, Copilot and AI Overviews | Not described on the pricing page | Not described on the pricing page |
| Scrunch | $250 a month (Core), with a 7-day free trial | ChatGPT, Perplexity, Google AI Overviews and Copilot on Core; Claude, Gemini and more on Enterprise | 5 site audits a month on Core | See the comparison |
| Ahrefs Brand Radar | Add-on to a paid Ahrefs plan (Lite or above): custom prompts from €47 a month, AI Visibility Index €179 a month | AI Overviews, AI Mode, Perplexity, Gemini, Copilot, ChatGPT | Not part of Brand Radar; Ahrefs offers separate crawler and traffic analytics | Not part of Brand Radar |
Each tool's facts were read on its own site; the date is on its comparison page.
- 1
AI Search Analyzer
Our pickShows what ChatGPT, Gemini, Claude, Perplexity and Google's AI say about your business, checks every claim against your site, and runs a 157-check audit built for AI crawlers, with fixes written for your platform.
- Price
- Free account; plans from $9 a month; $19 one-time report
- Best for
- Small businesses, marketers and agencies who want to see the problem and fix it
- 2
Otterly.AI
Otterly.AI tracks how your brand appears in AI search, starting at $29 a month for 15 prompts on its Lite plan. It covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode as add-ons.
- Price
- $29 a month for 15 prompts (Lite)
- Best for
- Prompt tracking across ChatGPT, AI Overviews, Perplexity and Copilot
- 3
Peec AI
Peec AI tracks brand visibility in AI search for SEO and marketing teams. Its pricing page lists Starter with 50 prompts, Pro with 150 and Advanced with 350; on each you choose 3 AI models, and Enterprise opens all models.
- Best for
- SEO teams tracking 50 to 350 prompts on three chosen models
- 4
Profound
Profound is an enterprise AI visibility platform with custom pricing and a free Trial plan. Its enterprise plan covers a wide range of engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews.
- Price
- Custom enterprise pricing; a free Trial plan
- Best for
- Enterprise teams that need many engines and custom volume
- 5
Scrunch
Scrunch is an AI visibility platform for marketing teams. Its pricing page lists Core at $250 a month for 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with 5 site audits a month; Claude, Gemini and more models are on Enterprise.
- Price
- $250 a month (Core), with a 7-day free trial
- Best for
- Marketing teams tracking many prompts across ChatGPT, Perplexity and Copilot
- 6
Ahrefs Brand Radar
Ahrefs Brand Radar tracks how often a brand is mentioned or cited in AI answers, and on YouTube, Reddit and TikTok. It is an add-on to a paid Ahrefs plan; its page lists custom prompts from €47 a month and an AI Visibility Index at €179 a month.
- Price
- Add-on to a paid Ahrefs plan (Lite or above): custom prompts from €47 a month, AI Visibility Index €179 a month
- Best for
- Ahrefs customers who want AI mentions beside their SEO data
- 7
Semrush
Semrush is a full marketing suite. Its pricing page lists AI search tracking and AI sentiment in the SEO plan, from $139 a month ($117.33 a month billed annually), with AI visibility features in higher tiers.
- Price
- $139 a month for the SEO plan ($117.33 billed annually)
- Best for
- Teams that want keyword research, backlinks and ads in one suite
- 8
SEOptimer
SEOptimer is a classic SEO audit tool known for white-label PDF reports and an embeddable audit form for agencies. Its audits focus on traditional SEO rather than what AI engines say about you.
- Best for
- A quick classic SEO audit with a white-label report
- 9
Screaming Frog SEO Spider
Screaming Frog SEO Spider is desktop crawler software for Windows, macOS and Linux. Its pricing page lists a free version that crawls up to 500 URLs and a paid license at $279 a year with no crawl limit, both with JavaScript rendering and PageSpeed Insights integration.
- Price
- Free up to 500 URLs; $279 a year for unlimited crawling
- Best for
- SEO specialists crawling large sites who want raw data
- 10
Ahrefs Webmaster Tools
Ahrefs Webmaster Tools is a free set of Ahrefs tools, including Site Audit, for websites you verify that you own. Its page lists 170+ technical and on-page SEO issues and 5,000 crawl credits a month per project.
- Price
- Free
- Best for
- Site owners who want a free, deep Ahrefs audit of their own site
Each tool's details were read on its own site.
Questions
Can't find your answer? The help center covers every part of the report, or ask us directly.
What is the best free alternative to HubSpot AI Search Grader?
AI Search Analyzer has a free account with no card: a deep audit of up to 200 pages, what ChatGPT, Gemini, Claude and Perplexity say about you for 5 questions, and fixes for your top issues.
Is there a cheaper alternative to HubSpot AI Search Grader?
AI Search Analyzer plans start at $9 a month for weekly tracking of 8 questions across ChatGPT, Gemini, Claude and Perplexity, with a full site audit and fixes.
Why do people look for HubSpot AI Search Grader alternatives?
It is a one-time snapshot from training data, with no website audit, no fixes and no tracking over time.
Is HubSpot's grader free?
Yes, as a one-time snapshot behind a short form. AI Search Analyzer is free too, needs no form for the first scan, and tracks the answers every week on paid plans.